How to support artists without going through galleries

Many people assume that collecting art requires engagement with galleries, art fairs, or auction houses. While these institutions play an important role, there are many ways to support artists directly and help sustain independent creative practices.

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Supporting artists is simpler than people realise

The most obvious approach is purchasing original artwork directly from the artist. This allows a larger proportion of the sale to support the creator and builds a stronger connection between artist and collector.

Support can also take other forms:

• joining their mailing list
• attending exhibitions
• sharing artwork with their friends
• introducing them to collectors
• introducing them to media, journalists, potential collaborators
• following artists on social media
• commissioning art

All of these contribute to more visibility and support for the artist.

In David Roman’s studio practice, direct support allows continued investment in materials like genuine gold leaf, experimenting with new techniques, learning ancient crafts, and creating without financial stress. It also supports ongoing research into themes of human identity and consciousness in the digital age.

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Small actions create lasting impact

Not every form of support involves purchasing artwork immediately. Sometimes the most valuable relationships between artists and collectors develop gradually through ongoing engagement and interest.

The important thing is recognising that independent artists rely on these connections to continue creating meaningful work.